Sweetgreen is a destination for simple, seasonal, healthy food. sweetgreen believes the choices they make about what people eat, where it comes from, and how it’s prepared to have a direct and powerful impact on the health of individuals, communities, and the environment. sweetgreen cooks from scratch and builds a transparent supply network and a community of people who support real food.
American Airlines brand was not tempting to customers anymore. Re-branding was necessary for the American Airlines brand. They used the same logo for more than 30 years. Also, AA did not stand for anything. Re-positioning was also necessary for this brand. For solving this problem, I aimed the new branding word “Future” to build a new future with customers.
How to convey the idea of freshness to customers? My main story theme is “Farm to Table.” Deliver fresh vegetables from farms to customers directly. Eat fresh vegetables!