A strict identity system for a cultural archive, built around typographic hierarchy, sparse grids, and raw visual contrast.
A strict identity system for a cultural archive, built around typographic hierarchy, sparse grids, and raw visual contrast.
A strict identity system for a cultural archive, built around typographic hierarchy, sparse grids, and raw visual contrast.
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ABOUT
Creative.
Rigid systems.
Human memory.
Creative.
Rigid systems.
Human memory.
I build visual systems that stay clear under pressure: identity rules, editorial grids, launch campaigns, and brand assets that can move fast without losing discipline.
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I build visual systems that stay clear under pressure: identity rules, editorial grids, launch campaigns, and brand assets that can move fast without losing discipline.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
40+
Stores Opened
2
Languages: English / Korean
Languages:
English / Korean
6+
branding + architecture