Branding2021 - 2026 Branding
Gen
Korean BBQ

A strict identity system for a cultural archive, built around typographic hierarchy, sparse grids, and raw visual contrast.

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ABOUT

Raw surfaces. Rigid systems. Human memory.

I build visual systems that stay clear under pressure: identity rules, editorial grids, launch campaigns, and brand assets that can move fast without losing discipline.

40+

Stores Opened

2

Language: English / Korean

6+

branding + architecture

Black and white portrait used as placeholder for Kim Taejoon

LET'S BUILD
SOMETHING
TOGETHER.

PST / AMERICA–LOS ANGELES

© 2026 TJ KIM