GEN
KOREAN BBQ
GEN
KOREAN BBQ
GEN
KOREAN BBQ
CLIENT
CLIENT
Gen
Korean BBQ
Gen
Korean BBQ
Gen
Korean BBQ
ROLE
ROLE
Brand Identity
Brand Identity
Brand Identity
DURATION
DURATION
2021–2026
2021 – 2026
2021–2026
YEAR
YEAR
2026
2026
2026
OVERVIEW
Expanding GEN's core identity into a cohesive visual experience. Designed all brand touchpoints and graphic elements, seamlessly integrating them with the original logo.
Expanding GEN's core identity into a cohesive visual experience. Designed all brand touchpoints and graphic elements, seamlessly integrating them with the original logo.
CHALLENGE
No system nor design theme existed. Build the brand identity from the scratch.
No system nor design theme existed. Build the brand identity from the scratch.
OUTCOME
Built the following system.
Printed menus
QR menus
Digital campaigns
Advertisements
Signage
Menu procedure and presentation guidance
Built the following system.
Printed menus
QR menus
Digital campaigns
Advertisements
Signage
Menu procedure and presentation guidance
Designed
the Gen system
Designed
the Gen system
Designed
the Gen system
Build from
Scratch
Build from
Scratch
Ongoing Brand
Ongoing Brand
