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GEN KOREAN BBQ
CLIENT
GEN Korean BBQ
ROLE
Branding + Campaign Systems
DURATION
2021–2026
YEAR
2026
OVERVIEW
Ongoing brand, campaign, and in-restaurant visual systems for a Korean BBQ group balancing bold recognition with operational consistency across locations.
CHALLENGE
The system needed to support fast-moving promotions, localized restaurant needs, and a recognizable brand voice without becoming visually fragmented.
OUTCOME
A stricter graphic toolkit brought menus, digital campaigns, signage, and seasonal materials into one recognizable visual language.
−31% production time
94% asset adoption
18 store kits
