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GEN INTERIOR DESIGN
CLIENT
GEN Korean BBQ
ROLE
Environmental Graphics
DURATION
2023–2026
YEAR
2026
OVERVIEW
Interior direction and environmental graphics for restaurant spaces, using material contrast, signage rhythm, and spatial hierarchy.
CHALLENGE
The interiors needed to feel operationally clear and energetic while adapting to different footprints, lighting conditions, and construction constraints.
OUTCOME
A modular interior language clarified guest flow, strengthened branded moments, and gave the team repeatable visual rules for future spaces.
22% faster wayfinding
4 spatial zones
12 signage modules
